Working with a team at Loma Media, I produced these award winning commercial spots for the 2019 San Diego County Fair.
The concept was based off of that year's theme: the Wizard of Oz.
The concept was based off of that year's theme: the Wizard of Oz.
Our concept was to take the magical creatures feature in the original book and adapt them to the activities of the San Diego County Fair.
On this project I served as producer, motion graphics artist, voiceover director and editor.
The ads were produced in :30 and :15 second variants and played across different media platforms. They ran concurrent with the fair and promoted different ongoing deals and events at the fair.
The ads were also produced in a Spanish language version for the Spanish-speaking community in San Diego.
